5 Questions Your Software and High Tech Prospects Need Answered
It’s not always easy to anticipate every question your prospective software and tech clients want answered.
There are certainly many of them to answer in your website and social media efforts.
When you ensure people have enough information to see value in your software or tech service, they are more likely to buy.
Let’s say your company just wrote a press release to get the word out about a new device that would teach employees driving company vehicles a more efficient driving method, saving their company money.
The tech blog writing a story about your product would need to know the information their readers – and your prospects – want to know.
Here are five questions people have swirling around in their minds when they see your product on a tech blog or Google+.
What is the website address?
No, I’m not kidding. Some tech blogs really are missing this information featuring a software product or tech service.
Your software or tech product may be mentioned by name, but if time-strapped, short attention span readers are not given the name of the website, it’s like fortress to keep customers at bay.
If it is not mentioned on the tech blog or tech social media site, people won’t take the time to search around for your website.
Maybe they just want to know…
What (or which) platforms is it on?
Regardless of which smartphone platform your prospects choose to use, they will want to know if you can provide your product to them on their chosen platform.
What are they really asking? “Is it relevant to me?” If your product is not available on their chosen phone software platform such as Android, iOS, or others, you need to tell them when your software or tech device would be released for their device.
For devices your product already supports, you need to show them…
How intuitive and easy is it to use?
With an intuitive and easy to use interface, people can navigate and manipulate a software app very quickly and achieve what the app claims to be able to do.
Not only would it be a good idea to include some screen shots of the software in action, but we would all love to know that the benefits can be experienced very easily.
We need to tell them that. It’s easy to use, but they may still be wondering…
Why do I care about this software or IT product?
With software and tech products, there are multiple audiences to target.
People at companies using these software products don’t want to just know the wonderful tech specs the product has.
They will want to know how these products will make or save their company money, save their sales force time or some other valuable benefit.
Your company needs to let your prospective customers know these features and benefits.
They’re excited. They want to buy. Now they’re wondering…
How can I get one (or when will it be released)?
Without some idea of when your software or tech product will be released, your prospects will lose interest quickly.
Keep them engaged by offering an opportunity to pre-order your service before it is released. Maybe even at an attractive savings for early adopters.
What are your thoughts on what prospects need to know to become clients? I welcome your comments below.