kevinwebb

5 Ways to generate more software leads on the web

5 Ways to generate more software leads on the web Marketing isn’t getting any easier, especially in our highly competitive software and hi-tech market. That’s why I’m writing this blog post to help you find ways to solve your unique software marketing challenges. Let’s start right with the how: 1. Hit Your Prospect’s Biggest Problem … Read more

How to Prevent Software Buyer’s Remorse

Buyer’s remorse can be a factor in many categories. For a B2B software buyer, their perceived remorse could be very real, considering the career implications they may be facing if they made the wrong purchasing decision. Although buyers were never able to return boxed software; in the case of Software As A Service, buyers may … Read more

Are you serving content or relevant, engaging copy?

This past week a potential client told me: “I see the writing as a minimal part of our website.” Fortunately, my clients don’t see business writing this way. When I hear something like this, I think three thoughts: One, they place small financial budget limits on their marketing results. Two, I feel sorry for them … Read more

5 website mistakes that stop lead generation

5 website mistakes that stop lead generation Companies can find many ways to be more cost-effective and increase efficiencies. However, creating website copy and website content that skips best marketing practices costs more money in decreased lead generation and profitable sales. Here are five marketing mistakes that affect your site’s lead generation: Placing design importance … Read more

Welcome to my new blog!

Well I’ve done it! I’m now among the bloggers of the world with this inaugural post on my new marketing blog. There might be a bit of sawdust here and there as this new blog is tweaked and the blogger (me) finds everything. Fortunately, everything seems pretty easy to find, so it shouldn’t be too … Read more