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The Buying Cycle

Improving B2B Buying Cycles with Lessons From Tropical Fish Keeping

April 23, 2014

One of my passions outside of writing marketing copy for software and technology and other B2B companies is keeping tropical fish, especially the Discus. The other day I was thinking about what keeping tropical fish such as the Discus can remind us about B2B buying cycles. Keep Your Eye on Them and What They’re Telling … Read more

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Kevin Webb
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