Overcome Prospect Concerns with a White Paper? When you think about the best advantages of publishing a quality white paper, do you think about: generating quality leads? creating thought leadership in your market? Those are two well-known wins you could expect from using a white paper. But you know what? There are even more reasons … Read more
5 Ways to generate more software leads on the web Marketing isn’t getting any easier, especially in our highly competitive software and hi-tech market. That’s why I’m writing this blog post to help you find ways to solve your unique software marketing challenges. Let’s start right with the how: 1. Hit Your Prospect’s Biggest Problem … Read more
This past week a potential client told me: “I see the writing as a minimal part of our website.” Fortunately, my clients don’t see business writing this way. When I hear something like this, I think three thoughts: One, they place small financial budget limits on their marketing results. Two, I feel sorry for them … Read more
Well I’ve done it! I’m now among the bloggers of the world with this inaugural post on my new marketing blog. There might be a bit of sawdust here and there as this new blog is tweaked and the blogger (me) finds everything. Fortunately, everything seems pretty easy to find, so it shouldn’t be too … Read more